Definition
Business Objectives define measurable results an organisation intends to achieve through its Strategy and operational activities.
Human Explanation
They show where an organisation is heading and how success will be recognised.
Why it Matters
They provide reference points for decisions, Projects and Performance Measurement.
Conceptual Boundary
Business Objectives translate strategic direction into intended results; they are not the activities used to obtain them.
Practical Perspective
Useful Objectives are specific, measurable, owned and connected to expected Benefits.