Definition
Strategy is the long-term direction of an organisation that defines how Business Objectives will be achieved through deliberate choices about priorities, resources and advantage in a changing environment.
Human Explanation
Strategy answers: where are we going and how do we intend to get there?
Why it Matters
It provides a reference point for decisions, change planning and Project delivery.
Conceptual Boundary
Strategy is not an operational plan or schedule. It sets direction while preserving flexibility in implementation.
Practical Perspective
It should consider Business Objectives, the market environment, available resources, Risk and expected Benefits.