Definition
An objective is a clearly defined result that an organisation, team or person intends to achieve through action.
Human Explanation
An objective describes the state or result we want to reach.
Why it Matters
Without a clear objective, available options cannot be compared rationally and success cannot be evaluated consistently.
Conceptual Boundary
An objective defines the desired result, not the method used to reach it. It is also more specific than a general aspiration and should be clear enough to guide choice and later review.
Practical Perspective
A useful objective states what must improve or be achieved and why it matters before a preferred solution is selected. Conflicting objectives should be made explicit rather than hidden inside one vague statement.