Definition
Data are collections of raw values, observations or measurements that describe particular objects, events or phenomena.
Human Explanation
Data provide the raw material used for analysis, decision-making and building knowledge.
Why it Matters
Without data, reliable analysis and an evidence-based assessment of the actual condition of a process or organisation are not possible.
Conceptual Boundary
Data are not information by themselves. They acquire meaning only after they have been appropriately organised, interpreted or analysed.
Practical Perspective
The most valuable data are reliable, complete and appropriate for the purpose for which they are used.